Go Big. Pay Fair.

Three plans that grow with you. Free for 14 days, no card needed.

Start

For solo entrepreneurs

€39

/mo

billed monthly

0% transaction fees, on every sale

Full no-code editor, checkout included

Sell online, in person, and in AI chats

AI assistant for commerce: content, insights, store tasks, and more

Product reviews, forms, and more, built in

Free human support

Start Free Trial

No credit card required

Grow

Always included.

Whichever plan you pick, these come standard.

No-code design

Stunning store design

Design every pixel, checkout included. No code, no limit, no compromises.

Subtotal

$248.00

Transaction fee

$0.00

Total

$248.00

Zero fees

0% transaction fees, on every sale

Keep all the revenue you earn. We never take a cut of your sales.

Drop the price on all summer dresses by 15%

Done

AI built in

Built-in AI assistant

Run your store by asking. Lu updates prices, stock, and products for you.

Agent-ready

Agentic infrastructure with MCP support

Your store speaks to AI agents like ChatGPT and Claude. Open, queryable, ready to interact.

G Pay

Apple Pay

or pay with card

Pay $248.00

Conversion

A checkout customers love

Every field, every button, tuned to convert. Fewer steps, more sales.

Google PageSpeed

Performance

Lightning-fast storefronts

Every store passes Google PageSpeed. Fast pages keep buyers moving toward checkout.

Omnichannel

Every channel, one platform

Connect ChatGPT, Instagram, Amazon, TikTok, and Google. Your store sells wherever buyers are.

Felu Team

Free human support

Real people, ready when you need them. Fast answers, no bots.

Features

Plan

Start

€39/mo

Popular

Grow

€74/mo

Scale

€259/mo

Core commerce

Transaction fees

Sell unlimited products

Themes and templates

Inventory management

Inventory locations

Unlimited

Staff accounts

Invite third-party collaborators

Selling channels

Sell online

Sell in person

Sell on social and marketplaces

Sell in AI chats

B2B

Wholesale pricing and company accounts

B2B catalogs

Unlimited

Sell globally

Multiple markets and currencies

Region-specific stores

Integrated translations

Local payment methods

Marketing

Email and SMS campaigns

Marketing automations

Abandoned checkout recovery

Customer segments

Discount codes and gift cards

Insights

Real-time reports

Standard

Advanced

Custom

No-code design

Product page (PDP) design

Listing page (PLP) design

Cart design

Checkout design

Customization

API access for custom integrations

Integrate with 1000s of apps

AI & platform

AI assistant for commerce

Agentic infrastructure, full MCP support

Lightning-fast storefronts

Hosting

Unlimited web hosting

Custom domain name

Free SSL certificate

Support

Human support

Free

Priority

AI chatbot support

Documentation and guides

Prime

Beyond Scale

Everything in Scale, plus:

High-volume checkout, built for peak traffic

Unlimited B2B catalogs

Bot protection

Up to 500% higher API call limits

Early access to new features before launch

Custom store functions, built for you

Custom user groups and permissions

Common questions.

Felu is an all-in-one agentic commerce platform. Create an online store, accept payments, and sell on social channels, marketplaces, and in person, all from one dashboard. Build a fully custom storefront with no code, manage products and inventory, process orders and shipping, automate marketing, and analyze sales. Run your business from web or mobile, easily!

Pick Start, Grow, or Scale and explore it free for 14 days. No card upfront, no automatic charges, no catch. Build your store, test every feature, and add products. When you’re ready to sell, choose a plan to continue.

Yes, anytime, with no penalty. Move up as you grow, or down if you need to. Your plan follows your business, not the other way around. You only ever pay for the plan you’re on.

We take 0% on every sale, on every plan. We never take a cut of your revenue. Standard payment processing rates from your provider still apply, as they do everywhere. There are no hidden platform fees and no surprise add-ons.

Choose Prime when these plans aren’t enough and you need a more custom solution. It’s built for high-volume brands with complex needs. Prime starts from €1,100/mo and includes everything in Scale, plus more. Talk to a strategist and we’ll map it out.

No. The editor is fully no-code, so you design every page by pointing and clicking. If you’d rather not build it yourself, our development team handles everything. You focus on your business, we handle the build.

Yes, on every plan. Connect a domain you already own in a few clicks. Or register a brand-new one directly with us. Your store, your address, from day one.

Yes, on every plan, at no extra cost. You get unlimited hosting, a free SSL certificate, and lightning-fast speed. We manage the infrastructure, security, and updates. You never touch a server.

Go Big. Pay Fair.

Always included.

Stunning store design

0% transaction fees, on every sale

Built-in AI assistant

Agentic infrastructure with MCP support

A checkout customers love

Lightning-fast storefronts

Every channel, one platform

Free human support

Compare all plans.

Common questions.

Your next chapter starts here.

Go Big. Pay Fair.

Always included.

Stunning store design

0% transaction fees, on every sale

Built-in AI assistant

Agentic infrastructure with MCP support

A checkout customers love

Lightning-fast storefronts

Every channel, one platform

Free human support

Compare all plans.

Common questions.

What is Felu and how does it work?

How does the free trial work?

Can I cancel or change my plan anytime?

Are there any extra fees?

When should I choose Prime?

Do I need technical skills to use Felu?

Can I use my own domain name?

Do I get web hosting with Felu?

Your next chapter starts here.