The old line says half your ad spend works, you just don't know which half. With guesswork, that's still true. Money goes out, results come back blurry. You can't scale what you can't measure.

Total ad budget

$10,000 / month

Where does it actually go?

Working

$5,200

Traced to 184 conversions, clear revenue.

Untraceable

$4,800

No source attached. No proof.

Data leads every is decision.

Every campaign starts from data, not a hunch. Spend goes where the numbers point, and shifts when they change. Audiences, bids, and creative get tested against real returns. Nothing scales until the data says it's working.

Budget allocation

+18%

Social

+6%

Display

−12%

Spend follows the numbers

What we manage.

Performance marketing runs across a few channels. Each one managed around the same goal: return.

Google Ads

By managing your ad accounts with a continuous improvement approach, we help you reach people already searching for what you offer and push for a stronger ROAS over time.

Social

Paid Social

Depending on your goals, we run paid social as a supporting traffic source or as a strategy of its own, building audiences that reach the right people before they ever start searching.

Creative

Creative & ad content

We build visuals, video, and copy for each campaign, then test them against each other, so the versions that perform earn the budget and the rest get cut.

Data

Tracking & optimization

With conversion tracking, ROAS, and cost per result in a single view, we trace every click to what it earns and adjust your campaigns on that data each week.

Ads are only half the job.

A click that lands on a weak page is money lost. So the work doesn't stop at the ad. The landing page, the offer, and the path to checkout all get tested too. Spend and site are tuned together, because that's what moves the return.

Ad creative

Landing page

Checkout

Ad creative

Landing page

Checkout

Every dollar, accounted for.

We report in plain numbers, not vanity metrics. You see your return on spend, your cost per customer, and where the budget is working. Live dashboards, honest reads, nothing buried in jargon.

ROAS

Cost per acquisition

Conversions

Revenue from ads

Live reporting

Your results

Last 30 days

Live

Return on ad spend

$4.40

back for every $1 · 47% above goal

Cost per customer

$42

New customers

312

Sales

$18.5k

How we work.

Three steps from invisible to recommended.

Plan & forecast

Before any spend, we map your market, your competitors, and what each click should cost.

Includes

Market research

Competitor analysis

Audience & location targeting

Bid cost analysis

Budget forecast

Launch & manage

We set up tracking with the latest tech, including server-side tagging, then build and launch your campaigns.

Includes

Server-side tagging

Conversion tracking setup

Campaign build

Audience setup

Creative launch

Measure & scale

Once live, we read the data weekly: cut the weak, fund the strong, push the return higher.

Includes

ROAS & CPA analysis

Performance review

Budget reallocation

Ongoing optimization

Spend less. Sell more.

Start with a free 30-minute call. We'll find where your budget leaks and where it could scale.

Talk to a Strategist

See Customer Stories

Free 30-min strategy call. No commitment.

Without limits.

Why Felu?

Get Started Fast Switch to Felu Customer Stories

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Felu Commerce

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PerformanceMarketing.

Half your ad budgetis wasted.

Data leads every is decision.

What we manage.

Google Ads

Paid Social

Creative & ad content

Tracking & optimization

Ads are only half the job.

Every dollar, accounted for.

How we work.

Plan & forecast

Launch & manage

Measure & scale

Spend less. Sell more.

Performance
Marketing.

Half your ad budget
is wasted.