Fraud Blocker

You say it. AI does it.
This is ecommerce now.

Six AI agents add products, design pages, set up promotions, and do whatever you ask. Hours of work end in one sentence.

No credit card required.

  • Site Agent

    “Redesign my homepage around the new winter collection.”

    Navy bomber jacket

    Homepage redesigned

    New banner and sections for the winter collection.

    Done

  • Product Agent

    “Find what my competitors sell that I don't. Add the ones I pick.”

    Suede chelsea boots

    Chelsea boots

    Your competitors had it. Added with photo and price.

    Added

  • Pricing Agent

    “Keep me 5% below these competitors. Never go under cost + 20%.”

    Navy bomber jacket

    Bomber jacket

    Competitor $260. Set 5% below.

    $247

  • Promo Agent

    “Give my top 200 customers 15% off their favorite category for 3 days. Greet each one by name in a popup.”

    E

    Hi Emma, 15% off Bags

    Each one greeted by name.

    200 customers

  • Marketing Agent

    “Score the SEO of every page. Then fix the weak ones.”

    Navy bomber jacket

    Bomber jacket page

    SEO score up from 52 to 91. Description and meta updated.

    Fixed

  • Operations Agent

    “Every Monday at 9, send me sales by category against last week. Flag low stock and customers who stopped buying.”

    Yellow cable knit beanie

    Low stock: Cable beanie

    3 more running low. 12 customers stopped buying.

    4 products

You can edit anything by hand in your panel.

Big jobs get done
in one conversation.

Felu AI looks at your store’s data and suggests what to do. You approve it or change it.

How do I clear the products that aren't selling?

Felu AI

14 products haven't sold in 90 days.

Black sunglassesGold bangle setLeather handbag

+11

My suggestion:

  1. An “End of Season” page
  2. A 3 for 2 promotion
  3. A push notification and a WhatsApp message

Do it, but make it buy one, get one free. Add a popup that greets each customer by name.

Felu AI

Ready. Everything starts Friday 10:00 AM and ends Sunday 11:59 PM.

  • “End of Season” page design
  • Buy one, get one free
  • Push and WhatsApp message
  • “Hi Emma” popup

Your competitors do this by hand.
Imagine your advantage.

You write into one conversation in your Felu panel. Six AI agents share the work, and the right one answers.

You say

“Redesign my homepage around the new winter collection.”

Site Agent

Done

  1. Reads the winter collection: its products, photos and prices.

  2. Redesigns the homepage around it: new banner, new sections, matching colors.

  3. Adds a product section that updates itself as the collection changes.

  4. Checks the page on desktop and mobile, then tells you what it built.

your-store.com

Runs on Felu Commerce

Your store

New season

The winter collection

Shop now

Grey knit gloves
Navy bomber jacket

Bomber jacket

$248

Yellow cable knit beanie

Cable beanie

$32

Brown leather boots

Leather boots

$164

You say

“Find what my competitors sell that I don't. Add the ones I pick.”

Product Agent

Done

  1. Compares your catalog with your competitors' and lists the products you are missing.

  2. Shows you the list and waits for your pick.

  3. Adds the ones you pick, each with images, a description, a category and a price.

  4. Asks for any detail it cannot find, instead of guessing.

Felu panel

Your competitors sell these. You don’t.

Suede chelsea boots

Chelsea boots

Footwear

Added

Leather backpack

Leather backpack

Bags

Added

Black sunglasses

Sunglasses

Accessories

Skipped

Gold bangle set

Gold bangles

Jewelry

Pick?

You say

“Keep me 5% below these competitors. Never go under cost + 20%.”

Pricing Agent

Done

  1. Reads the prices of the competitors you named and the costs in your store.

  2. Sets each product 5% below them, and never under cost + 20%.

  3. Checks every day. It changes prices itself or asks first, as you prefer.

  4. Reports every price it changed.

Felu panel

Checked today against 3 competitors

Navy bomber jacket

Bomber jacket

Competitor $260

$247

Brown leather boots

Leather boots

Competitor $180

$171

Yellow cable knit beanie

Cable beanie

Held at cost + 20%

$32

Canvas messenger bag

Canvas messenger

Competitor $60

$57

You say

“Give my top 200 customers 15% off their favorite category for 3 days. Greet each one by name in a popup.”

Promo Agent

Done

  1. Finds your 200 top customers and the category each one buys most.

  2. Gives each one 15% off that category for 3 days.

  3. Designs a popup for each one: their name, a photo from their category.

  4. Tests the offer with a real cart and reports the result.

your-store.com

Runs on Felu Commerce

Your store

E

Hi Emma, 15% off Bags

Your favorite category, for 3 days

Leather handbag

Shop bags

You say

“Score the SEO of every page. Then fix the weak ones.”

Marketing Agent

Done

  1. Reads every page in your store, products and categories included, and scores its SEO.

  2. Rewrites the weak ones: meta titles, descriptions, image alt text and internal links.

  3. Adds the structured data that Google and AI assistants like ChatGPT read.

  4. Ask, and it scores them again to show the difference.

Google

your-store.com › jackets › bomber-jacket

Bomber Jacket in Navy | Your Store

A padded navy bomber jacket with a fleece collar, made for cold mornings. Free returns.

Navy bomber jacket

Bomber jacket

Product page

Fixed

Brown leather boots

Leather boots

Product page

Fixed

Canvas messenger bag

Bags

Category page

Weak

You say

“Every Monday at 9, send me sales by category against last week. Flag low stock and customers who stopped buying.”

Operations Agent

Done

  1. Reads your orders, stock and customer history.

  2. Sends you sales by category every Monday at 9, compared with last week.

  3. Flags the products running low and the customers who stopped buying.

  4. Answers your follow-up questions from the same real data.

Monday, 9:00

Sales by category, this week against last week

Yellow cable knit beanie

Low stock

Cable beanie and 3 more

4 products

Stopped buying

No order in 90 days

12 customers

Coming soon

Answers shoppers like your best employee would. It knows every order, every product and every customer's history.

your-store.com

Runs on Felu Commerce

Where is my order?

SUPPORT AGENT

It left the warehouse this morning. Here is your tracking link.

Navy bomber jacket

Bomber jacket

Order #248217

On its way

See what they can do

The platform 400+ stores
already run on.

Under the agents sits everything a real store needs to sell, already in place.

Checkout

A checkout built to convert

Customizable, localized for every country, conversion-ready on every device.
Total
$248.00
Contact
[email protected]
+ Custom field: Gift message
✓ Gift message
Added
Will be printed on the gift card 0 / 200
Shipping
First name
Last name
Address
Payment
Card · 4242 4242 4242 4242
Order summary
Navy bomber jacket
Bomber jacket
Color: Navy · Qty 1
Yellow cable knit beanie
Cable beanie
Color: Yellow · Qty 1
Subtotal
$248.00
Shipping
Free
Tax
$0
Total
$248.00
You
Performance

Light-speed, even at scale

Stores that pass Google PageSpeed and stay fast under load. Your growth never slows your store down.
Loyal Customers
Light Speed Pages
100
99
Product Discovery
Scale
See the full platform

Not an AI next to your store.
AI agents inside it.

Your store runs on Felu Commerce, and the agents are part of it. Nothing to install, nothing to export.

  1. 1 of 4

    They read your live store.

    Orders, stock, prices, customers and pages, as they are right now.

  2. 2 of 4

    They do the work themselves.

    They change the price, build the page, set up the promotion. You do not get a to-do list.

  3. 3 of 4

    They check their own work.

    An offer is tested with a real cart. A page is checked on desktop and mobile.

  4. 4 of 4

    They report back.

    In the same conversation: what they built, what they changed, what the test showed.

Can I trust it?

Yes. It works from your store's real data. When something is missing, it asks instead of guessing.

And the last word is yours: edit anything by hand, or undo it.

Felu panel

PRODUCT AGENT

I could not find the fabric for this jacket. What is it made of?

Navy bomber jacket

Bomber jacket, navy

Edited by hand

You

Previous version kept

Price, text, product code, page

Undo

Try this power free for 30 days.

No credit card required. Moving from another platform? We migrate your store for free.

Our team has been building online stores for 11 years, with 400+ live stores in 16 countries.

Brands we have built for

Frequently asked questions.

Felu is the agentic commerce platform. You run your store by telling AI what you want. Six AI agents do the work, on an all-in-one ecommerce platform called Felu Commerce.

Agentic commerce is commerce where AI agents do the work. Imagine a pricing expert, a promotions expert, an SEO expert and an analyst working in your store every day. You give them all work in one sentence. They do the job, report the result and bring you suggestions. Your competitors do the same work by hand, or not at all. Shoppers' AI assistants can buy from your store too.

Six AI agents build pages, manage products, set prices, run promotions, write SEO and report on your store. It is like having your own smart ecommerce team that never sleeps. It does the work, reports the result, brings you suggestions and works 10x faster. You write into one conversation and the right agent takes the job. You can edit anything by hand. See what each agent can do.

A small store gets the team it could not hire. A large store gets a faster team. Either way, you gain the output of a much larger and smarter team.

Plans start at €79 a month on yearly billing, or €99 billed monthly. There are three plans: Start, Grow and Scale. Prime is a custom plan for high-volume brands. Compare them on the Pricing page.

No. Felu takes 0% of your sales, with no extra commission. Your revenue stays yours. Your payment provider's own processing rates still apply, as they do everywhere. See the Pricing page.

No. Felu provides the AI assistant, and it comes ready in your Felu panel. You open the panel and start writing. The six AI agents work from there.

Felu Commerce has over 1,000 integrations. Payments include Stripe, PayPal, Apple Pay, Google Pay and Klarna. Shipping includes FedEx, UPS and DHL. Sales channels include Amazon, eBay, Etsy, Instagram and TikTok Shop. See the full list on the integrations page.

Yes. Felu Commerce supports multiple languages, markets and currencies. Marketing Agent can add a new language and translate your whole store. The Pricing page shows which plan includes multiple markets.

Yes. Start, Grow and Scale each come with a 30-day free trial. No credit card is required, and nothing is charged automatically. Pick a plan and start building.

No. You write what you want in plain words, and the right agent does it. There is nothing to install. You can still edit anything by hand. See what the agents can do.

Yes, and the migration is free. Our team moves your store for you. We follow migration best practices to protect your search rankings, and old links keep working. See Switch to Felu.

Marketing Agent writes your product descriptions, meta titles and other SEO texts. It also adds the structured data and question-and-answer content that AI assistants read. That helps your store get found on Google and in AI assistants like ChatGPT.

You edit it by hand, or undo it. Everything an agent does is visible in your Felu panel. The previous version of every change is kept: price, text, product code and page. See how the agents work.

This is ecommerce now.
Your turn.

No credit card required.

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