Six AI agents add products, design pages, set up promotions, and do whatever you ask. Hours of work end in one sentence.
No credit card required.
You can edit anything by hand in your panel.
Felu AI looks at your store’s data and suggests what to do. You approve it or change it.
How do I clear the products that aren't selling?
Felu AI
14 products haven't sold in 90 days.



+11
My suggestion:
Do it, but make it buy one, get one free. Add a popup that greets each customer by name.
Felu AI
Ready. Everything starts Friday 10:00 AM and ends Sunday 11:59 PM.
You write into one conversation in your Felu panel. Six AI agents share the work, and the right one answers.
You say
“Redesign my homepage around the new winter collection.”
Site Agent
Done
Reads the winter collection: its products, photos and prices.
Redesigns the homepage around it: new banner, new sections, matching colors.
Adds a product section that updates itself as the collection changes.
Checks the page on desktop and mobile, then tells you what it built.
Your store

Bomber jacket
$248

Cable beanie
$32

Leather boots
$164
You say
“Find what my competitors sell that I don't. Add the ones I pick.”
Product Agent
Done
Compares your catalog with your competitors' and lists the products you are missing.
Shows you the list and waits for your pick.
Adds the ones you pick, each with images, a description, a category and a price.
Asks for any detail it cannot find, instead of guessing.
Your competitors sell these. You don’t.

Chelsea boots
Footwear
Added

Leather backpack
Bags
Added

Sunglasses
Accessories
Skipped

Gold bangles
Jewelry
Pick?
You say
“Keep me 5% below these competitors. Never go under cost + 20%.”
Pricing Agent
Done
Reads the prices of the competitors you named and the costs in your store.
Sets each product 5% below them, and never under cost + 20%.
Checks every day. It changes prices itself or asks first, as you prefer.
Reports every price it changed.
Checked today against 3 competitors

Bomber jacket
Competitor $260
$247

Leather boots
Competitor $180
$171

Cable beanie
Held at cost + 20%
$32

Canvas messenger
Competitor $60
$57
You say
“Give my top 200 customers 15% off their favorite category for 3 days. Greet each one by name in a popup.”
Promo Agent
Done
Finds your 200 top customers and the category each one buys most.
Gives each one 15% off that category for 3 days.
Designs a popup for each one: their name, a photo from their category.
Tests the offer with a real cart and reports the result.
Your store
E
Hi Emma, 15% off Bags
Your favorite category, for 3 days

Shop bags
You say
“Score the SEO of every page. Then fix the weak ones.”
Marketing Agent
Done
Reads every page in your store, products and categories included, and scores its SEO.
Rewrites the weak ones: meta titles, descriptions, image alt text and internal links.
Adds the structured data that Google and AI assistants like ChatGPT read.
Ask, and it scores them again to show the difference.
your-store.com › jackets › bomber-jacket
Bomber Jacket in Navy | Your Store
A padded navy bomber jacket with a fleece collar, made for cold mornings. Free returns.

Bomber jacket
Product page
Fixed

Leather boots
Product page
Fixed

Bags
Category page
Weak
You say
“Every Monday at 9, send me sales by category against last week. Flag low stock and customers who stopped buying.”
Operations Agent
Done
Reads your orders, stock and customer history.
Sends you sales by category every Monday at 9, compared with last week.
Flags the products running low and the customers who stopped buying.
Answers your follow-up questions from the same real data.
Sales by category, this week against last week

Low stock
Cable beanie and 3 more
4 products
Stopped buying
No order in 90 days
12 customers
Coming soon
Answers shoppers like your best employee would. It knows every order, every product and every customer's history.
Where is my order?
It left the warehouse this morning. Here is your tracking link.

Bomber jacket
Order #248217
On its way
Under the agents sits everything a real store needs to sell, already in place.
01
Over 1,000 integrations for payments, shipping, marketplaces and more, plus an open API.
Payments
Shipping
Marketplaces
Open API
02
Set a rule once, and repetitive work runs by itself.
Set once
Runs by itself
03
Built-in sales and customer reports, plus server-side tracking for every major ad channel.
Reports
Server-side tracking
04
Run wholesale and retail from one store, with prices set per customer.
Wholesale
Retail
Your store runs on Felu Commerce, and the agents are part of it. Nothing to install, nothing to export.
1 of 4
Orders, stock, prices, customers and pages, as they are right now.
2 of 4
They change the price, build the page, set up the promotion. You do not get a to-do list.
3 of 4
An offer is tested with a real cart. A page is checked on desktop and mobile.
4 of 4
In the same conversation: what they built, what they changed, what the test showed.
Yes. It works from your store's real data. When something is missing, it asks instead of guessing.
And the last word is yours: edit anything by hand, or undo it.
I could not find the fabric for this jacket. What is it made of?

Bomber jacket, navy
Edited by hand
You
Previous version kept
Price, text, product code, page
Undo
No credit card required. Moving from another platform? We migrate your store for free.
Our team has been building online stores for 11 years, with 400+ live stores in 16 countries.
Brands we have built for
No credit card required.