Design & UX

Designed to earn trust.
Built to convert.

Trust comes from clarity, hierarchy, and small details done right. Conversion comes from putting the right thing in front of the right shopper. We do both, on every page.

CLARITY

One message at a time

Every screen has one job, so shoppers know what to do in seconds. Less confusion, more action.

HIERARCHY

The eye knows where to land

Type, color, and spacing guide every shopper to what matters. They find it fast, without thinking.

DETAIL

Nothing left rough

Loading, empty, and error states, all designed with care. The small things that keep shoppers trusting you.

CONVERSION

Pretty isn't the point

Every layout is tested against one question: did the shopper buy? Design that earns its keep.

Two paths.
Same standard.

Some projects call for everything custom. Some call for fast. We do both, with the same care either way.

BLANK CANVAS

Path A

From scratch

Every page custom-designed around your brand. Same conversion-focused thinking, applied to a one-of-a-kind visual world.

Best for brands where identity is the lead asset.

Path B

Start fast, customize later

Your brand applied to design templates we've refined for ten years. The same custom features, custom fields, and checkout freedom as the from-scratch path.

Best for launching quickly. Add deeper customization whenever you're ready.

Every page,
designed deliberately.

From first scroll to repeat purchase, every page has a job. We design each one for the job it has to do not as a copy of the page before it.

Homepage

The first 5 seconds. Brand, navigation, and the reason to keep scrolling.

Category page

Where browsing turns into intent. Filters, sorting, and clear product hierarchy.

Product page

One of the most important pages in your store. Story, proof, and a clear path to the cart.

Cart

The most fragile page in your funnel. Reassurance, clarity, and zero distractions.

Checkout

Where carts become orders. Trust, speed, and zero friction.

My Account

Where one-time buyers become repeat customers. Order history, saved items, and reasons to come back.

Plus every other page your store needs. About, contact, FAQ, legal all designed with the same care.

The checkout
built to convert.

Your customer's last step deserves the same care as the first. Every field, every button, every word yours to shape. Brand, behavior, and logic, all the way through.

your-shop.com/checkout

Total

$248.00

YOUR SHOP

Step 01 · Contact

[email protected]

Step 02 · Shipping

First name

Last name

Address

City

Postal code

+ Custom field: Gift message

✓ Gift message

Added

Will be printed on the gift card 0 / 200

Step 03 · Payment

Card · 4242 4242 4242 4242

Pay $248.00

Order summary

Wool overcoat

Color: Charcoal · Qty 1

Linen scarf

Color: Ecru · Qty 1

Subtotal

$248.00

Shipping

Free

Tax

Total

$248.00

You

Brand all the way through

Your typography, color system, and tone of voice from cart to confirmation.

Custom fields exactly where you need them

Wholesale pricing on B2B accounts, gift messages, loyalty codes whatever your checkout needs.

Multi-step or single-page

Pick the structure that fits your customer, your products, and your conversion data.

Custom logic, written in

Loyalty points, gift wrap, conditional shipping rules or anything else your business actually does.

Built on real data,
not designer hunches.

Every project starts with Deep Discovery. Real conversations with your customers. A hard look at your competition. A study of how shoppers behave in your category. The design decisions come after, not before.

EVIDENCE 01

Customer interviews

We talk to the people you already sell to and the ones you want to. We listen for the exact words they use, the friction they remember, and the reason they came back.

EVIDENCE 02

Competitor teardowns

A hard look at every store competing for the same wallet. What they do well. Where they leak conversion. Where the category has stopped trying.

EVIDENCE 03

Category behavior

How shoppers in your category actually browse, compare, and buy. Mobile vs desktop. First-time vs returning. Habit beats opinion every time.

Stores we've designed,
in their words.

Two perspectives, one standard. A brand lead on how the redesign feels. An owner on what the numbers did next.

Tolga Semirli

Head of eCommerce, jolondo.de

Building a furniture eCommerce brand from scratch requires more than just a great platform. It requires the right partner. The Felu platform & team helped us launch quickly, scale with confidence, and achieve outstanding growth in our first six months. Their responsiveness, technical expertise, and continuous support have made a real difference for our business.

+ %

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Esra Horata

Creative Director, Yess Creative Studio

As a creative agency, having a reliable technology partner is essential. Since partnering with the Felu team, every project has been delivered smoothly and with confidence. We’re now working on our 11th project together, and their consistency, technical expertise, and responsiveness continue to make them an invaluable extension of our team.

Project Completed

Deadline Compliance

Ronaldo Konmaz

Head of eCommerce, evinikendinboya.com

Since 2022, we have partnered with Felu for our brand, evinikendinboya.com. Their eCommerce platform, ongoing support, and commitment to improvement have been key to our growth. The team is consistently responsive, solution-oriented, and a trusted long-term partner. We highly recommend Felu to any business seeking a professional, scalable eCommerce solution.

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Altug Aylıkcı

Founder, glutensiznokta.com.tr

I spoke with a lot of agencies launching the brand. Everyone was selling a 'package'. The team here actually walked us through the hard parts of e-commerce and stayed long after handover.

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Hatice Erdogan

Founder, boyaavcilari.com

We’ve worked together since 2020, and they have built two outstanding eCommerce websites with custom product and affiliate features. Their expertise and ongoing support helped us grow our brand significantly without any digital marketing spend. They are reliable, proactive, and an excellent long-term eCommerce partner.

Revenue Growth

Total Orders

Organic Traffic

Design without limits.
Launch on your timeline.

Designed to earn trust.
Built to convert.