Quality online infrastructure hides behind complexity, hidden costs, and bad advice. First-class e-commerce shouldn't depend on your budget or your tech skills.

Built on reputation.

In a decade of building stores, we never paid for a single customer. Every client came from another client's word. That's 500+ projects, all on reputation and Felu is the new name for that same team, and that same standard.

TRUSTED BY MERCHANTS IN 16 COUNTRIES

Everything in one place.

Felu is three things working together. Most businesses juggle all three across separate vendors we bring them under one roof.

01 / Platform

An agentic e-commerce platform

The no-code foundation your store runs on built for the way buyers and agents shop next.

02 / Team

An in-house team to build it

Strategy, design, and development under one roof the people who actually ship your store.

03 / Marketing

Full-funnel marketing to grow it

GEO/SEO, ads, content, and CRO that turn a finished store into a growing one.

Ten years, by the numbers.

A decade of building, in a few numbers.

Years building commerce

A decade of stores shipped, under one team.

500+

Projects delivered

Every one earned through reputation.

Countries

Germany, Türkiye, UAE, UK, Netherlands, and more.

100%

Referral-led

Client to client. Never a paid ad.

New brand. Not a new team.

The team behind Felu has been building commerce stores for ten years first under the name A Sound Fiction, and now as Felu. The brand is new. The craft is not. In all that time, growth came from one place: a client's word to the next client. Same people, same standard, a sharper name.

A decade ago

The team starts building commerce stores as A Sound Fiction.

Over the years

500+ projects ship every client arriving through another client's word.

Today

Work spans 16 countries, with strong roots in fashion, food, furniture, and B2B.

2026

A new identity: Felu. Same team, same vision now built agentic.