For eleven years we have built online stores, and most of our customers came through another customer's word. That is 500+ projects and 400+ live stores. Felu is the new name of that same team, and that same standard.

TRUSTED BY MERCHANTS IN 16 COUNTRIES

How we make it easy.

Felu is the agentic commerce platform. You run your store by telling AI what you want. Three things make that easy.

01 / AI agents

You say it, AI does it

Six AI agents build pages, manage products, set prices and run promotions. It is like having your own ecommerce team, only it never sleeps and works 10x faster.

02 / Platform

Everything is built in

Checkout, payments, shipping, analytics and more come with the platform. No paid apps, no hidden costs.

03 / Control

The last word is yours

You see every change AI makes, and you can edit any page by hand. The previous version of every change is kept.

Eleven years, by the numbers.

Eleven years of building, in a few numbers.

Years building commerce

Eleven years of stores built, under one team.

500+

Projects delivered

Most of them came through a customer's word.

Countries

Germany, Türkiye, UAE, UK, Netherlands, and more.

400+

Live stores

Running on Felu Commerce today.

New brand. Not a new team.

The team behind Felu has been building online stores since 2015, first as A Sound Fiction and now as Felu. The brand is new. The craft is not. In all that time, most of our growth came from one place: a customer's word to the next customer. Same people, same standard, a sharper name.

Late 2015

The team is founded as A Sound Fiction and starts building online stores for brands.

Early 2021

After years of running stores for brands, we start building our own commerce platform.

Since 2023

AI agents join the platform. We have been building them into it ever since.

2026

A new name: Felu. Same team, now the agentic commerce platform: a store you run by telling AI what you want.

In our customers'
own words.

Most of our customers came through another customer's word. Here is what some of them say.

Tolga Semirli

Head of eCommerce, jolondo.de

Building a furniture eCommerce brand from scratch requires more than just a great platform. It requires the right partner. The Felu platform & team helped us launch quickly, scale with confidence, and achieve outstanding growth in our first six months. Their responsiveness, technical expertise, and continuous support have made a real difference for our business.

+ %

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Esra Horata

Creative Director, Yess Creative Studio

As a creative agency, having a reliable technology partner is essential. Since partnering with the Felu team, every project has been delivered smoothly and with confidence. We’re now working on our 11th project together, and their consistency, technical expertise, and responsiveness continue to make them an invaluable extension of our team.

Project Completed

Deadline Compliance

Ronaldo Konmaz

Head of eCommerce, evinikendinboya.com

Since 2022, we have partnered with Felu for our brand, evinikendinboya.com. Their eCommerce platform, ongoing support, and commitment to improvement have been key to our growth. The team is consistently responsive, solution-oriented, and a trusted long-term partner. We highly recommend Felu to any business seeking a professional, scalable eCommerce solution.

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Altug Aylıkcı

Founder, glutensiznokta.com.tr

I spoke with a lot of agencies launching the brand. Everyone was selling a 'package'. The team here actually walked us through the hard parts of e-commerce and stayed long after handover.

Revenue Growth

+ %

Total Orders

+ %

Organic Traffic

Hatice Erdogan

Founder, boyaavcilari.com

We’ve worked together since 2020, and they have built two outstanding eCommerce websites with custom product and affiliate features. Their expertise and ongoing support helped us grow our brand significantly without any digital marketing spend. They are reliable, proactive, and an excellent long-term eCommerce partner.