Layout, fields, payment ordering, summary, even the button copy. Move it, restyle it, ship it. The page where most platforms quietly lock the door Felu hands you the keys.

Featured · Editable

Homepage

Product Detail Page

Product Listing Page

Cart

Customer Account

Blog & CMS pages

Header, footer, anything

Closing line

Most platforms lock these pages.

Felu opens all of them.

A real builder, not a toy.

Visual building, with the depth real stores need. Four tools you'll use every day, all in the same canvas.

Layout

Section

Columns

Heading

Image

Button

You

Drag and drop

Build any page from scratch. Sections, columns, elements. Move, resize, restyle. See changes live.

Product Gallery

Add to Cart

Mini Cart

Reviews

Quantity

Price

Filters

Sort

Wishlist

Button

Form Builder

Header Builder

Section

Div

Text

+ more

200+ commerce elements

Product galleries, variant pickers, carts, checkout steps all ready to drop in. Custom-built elements when you need more.

Brand Color

Typography

Heading

Body copy across the store.

Caption · 12 / 16

Global styles

Set your brand once. Colors, fonts, spacing apply everywhere. Update in one place, the whole site follows.

Mobile-first preview

Desktop, tablet, mobile previews always open. Design for the screen your buyers actually use.

Simple to use.
Limitless to build.

Easy enough for day one. Deep enough for year three. The features you grow into, not out of.

Field

Fabric type

Field

Material guide

Field

Care instructions

Field

Spec sheet · PDF

＋ Add custom field

Custom fields anywhere

Add a field to any page or product. Fabric type on a coat. Material guide on a sofa. Ingredients on a candle. Show what your buyers actually need.

Category = Shoes

→

use

Layout A

Category = Accessories

→

USE

Layout B

Region = EU

→

use

VAT flow

Category = Tshirts

→

Hide

Discounts

Conditional templates

One product layout for shoes, another for accessories. Different shop pages per category. Special checkout flows per region. Felu Commerce adapts the design to the data.

Hoodie

$248

Belt

OUT

Beanie

$32

Dynamic content

Pull from your catalog, customer data, or order history. Loop products, hide out-of-stock items, show personalized recommendations. The editor does the data work.