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Powerful out of the box.
Built beyond every limit.

From storefront tools to backend integrations,
we build what your store needs.
Talk to a Strategist
See Customer Stories
Free 30-min strategy call. No commitment.
felu.io
Layout
Commerce
Custom feature
Wholesale tier
Active
Auto-reorder
14 days
Auto-reorder
EU → DHL
Add field

Rich by default.
Limitless by request.

Felu Commerce gives every store a powerful set of features from day one. When your business needs something specific, we build it, fast.
Day 1

Every feature you'd expect

Product, cart, checkout, payments, shipping, taxes, inventory. The full commerce surface, ready before you log in.
Day 95

The features only you need

Custom logic, fields, and flows scoped to your business written for your store, not configured around it.
Day 550

Whatever's next

New rules, new integrations, new channels. The platform keeps moving with your operation, not against it.

Simple features to deep integrations.

A small tweak or a system that runs your whole operation. We build across the board.

Storefront features

Configurators, wholesale portals, booking tools, anything your customers interact with.
Trail Runner GTX
$164
8
9
10
10.5
11
12
Add to cart

Backend & integrations

Connect your ERP, CRM, fulfillment, and payment systems, so your tools talk to each other.
CRM
3PL / WMS
Payments
ERP

Automation & logic

Auto-reorder stock, dynamic pricing, smart order routing, the rules that run while you sleep.
Trigger: stock < 12 units
If supplier = "Acme"
Action: reorder 80, notify ops
These are examples,
not limits.

Fast to build. Built to last.

Speed comes from experience, not shortcuts. After ten years and hundreds of builds, we know what works. Your features go live fast and hold up for the long run.

+ years

Building commerce
The same team behind Felu Commerce.

+ Projects

Delivered
Patterns we've seen before. Mistakes we don't repeat.
Typical custom feature timeline
Scoped on day one. Live by week two.
Kickoff
Scope locked
Built & tested
Live in production
Ongoing maintenance

Secure by default.

We build on security best practices, every feature, every integration. Custom work doesn't open new risks when it's done right. And we've been doing it right for eleven years.
Isolated infrastructure per project
Your store runs on its own instance. No shared databases, no shared blast radius.
Hourly backups, audited daily
Restorable to any point in the last 30 days. Tested, not just scheduled.
Code reviewed before it ships
Every custom build passes a second pair of eyes. No solo deploys to production.
SOC2-aligned
99.95% uptime
Encrypted at rest
PCI checkout

Ready for the agentic future.

Every feature we build sits on agentic-ready foundations. So your store won't need rebuilding when AI changes how people shop.
Explore our agentic approach

Let's build your store.

Start with a free strategy call.
We'll tell you what's possible, what it takes, and how fast we can build it.
Talk to a Strategist
See Customer Stories
Free 30-min strategy call. No commitment.
Why Felu?
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