Digital Marketing Specialist

Office

Remote

Schedule

Full-Time

Seniority

Experienced

Employment

Permanent

At A Sound Fiction, brand is more than a logo or a website. It’s the story, experience, and systems that create demand and trust. As our B2B Brand & Growth Marketing Manager, you’ll turn market insight into clear positioning and full-funnel programs that build pipeline and accelerate revenue. You’ll craft narratives and campaigns for our e-commerce and CMS solutions that attract the right buyers, convert interest into qualified opportunities, and nurture long-term relationships.

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Your responsibilities

Content planning & execution: Proactively plan, coordinate, and publish content with cross-functional teams. Own case studies, blog posts, and social channels—ensuring quality, consistency, and on-time delivery across all touchpoints.
Growth campaigns: Design and run integrated campaigns across Paid (LinkedIn Ads, Google Ads, ABM) and Organic (SEO, content, social, lead magnets).
Funnel building & optimization: Build and refine journeys (MQL → SQL → Opportunity) that convert awareness into qualified enterprise pipeline.
Automation & AI-driven optimization: Use automation and AI to streamline workflows, support ideation, editing, and optimization, and amplify overall marketing impact and output.
Experiment, test & iterate: Continuously run experiments—from landing-page A/B tests to email workflows and funnel enhancements—and apply learnings quickly.
Own the brand experience: Sharpen positioning and messaging, and ensure consistent execution across every channel.

What we're looking for

Minimum of 3 years hands-on B2B marketing experience in SaaS, digital-agency, or web-solution environment (ideally CMS, Salesforce or WordPress services).
Excellent spoken English: C1–C2 level; able to confidently lead client calls, present strategy, and negotiate scope with clear, idiomatic communication.
Content strategy & execution: Architect a differentiated brand strategy (positioning, messaging, visual guardrails) and drive its rollout across all channels. Plan forward-looking content, develop case studies, handle proofreading and implementation, and personally create, QA, and publish blog articles, landing pages, and social posts.
Enterprise lead generation: Proven track record building large-account funnels (MQL → SQL → Opportunity) via paid acquisition (LinkedIn Ads, Google Ads, ABM platforms) and organic channels (SEO, content, lead magnets, social; AI-assisted).
Data-driven growth mindset: Comfortable building KPI dashboards, defining and tracking CAC, CPL, pipeline velocity, and ROI, and iterating growth experiments.
Hands-on operator: Able to plan campaigns and execute—copywriting, email/lifecycle workflows, landing-page A/B tests, and more.
Leadership readiness: Prior people-management experience or clear ambition to coach and eventually lead a 3–5 person team.
MarTech fluency: HubSpot, Google Analytics 4, Looker Studio, CMS editors; basic HTML/CSS.
Remote work discipline: Self-organized, excellent asynchronous communicator; comfortable in distributed teams across time zones.
Curiosity & experimentation: Eager to test new trends and AI innovations to run smarter campaigns and drive results.
Growth mindset: Positive, “yes-we-can” attitude; love to experiment and learn fast; thrive in a collaborative environment where challenges spark creative solutions and wins are celebrated together.

Nice-to-haves

Familiarity with the WordPress ecosystem: Experience marketing WordPress/WooCommerce products or complex web/software initiatives (e.g., multisite, headless architectures, custom integrations) is a strong plus.
Certifications: Google Ads, HubSpot, Pragmatic Marketing, OpenAI Academy, or comparable credentials.

What we offer

Work 100% remote, from anywhere.

A dedicated hardware budget.

A creative, motivated, and supportive team that celebrates wins together.

The chance to shape the growth strategy of a fast-growing commerce platform.

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