Despite the high variety in the gluten-free food market, consumers struggled to make purchasing decisions due to a lack of reliable information, clear filtering, and inspiring content.

Weak mobile experience and visual presentation.

The mobile experience and visual presentation for some products failed to meet expectations, creating friction in the shopping journey.

Limited brand visibility and sales potential.

These gaps restricted brand visibility and held back the store’s overall sales potential.

Solution

Highlighted special categories and improved filtering.

The new site layout highlights special categories such as “gluten-free / vegan / organic” and improves filtering for a smoother shopping experience.

Better content and inspiring recipes.

Product descriptions and images were enhanced, and inspiring recipes and blog content were added to support and engage customers.

Mobile optimization and faster product pages.

Mobile optimization and fast-loading product pages improved the experience, helping GlutensizNokta attract new customers, build trust, and expand its market reach and sales.

The stack we shipped.

E-Commerce Platform

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Felu Commerce

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