Difficulty finding the right products.

Users often struggled to find the right type of paint suitable for their surfaces, complementary effects, or the accessories they needed.

Lack of application guides and visual support.

Without sufficient application guides and visual support, users felt uncertain before placing an order and hesitated to proceed.

Weak mobile performance and slow loading.

Poor mobile performance and slow page loading times turned shopping into a frustrating experience and reduced conversion rates.

Intuitive filtering and product guides.

The new design, improved category structure, and product guides now offer a clear and intuitive filtering experience, presenting everything from effects and catalysts to brushes, rollers, and complementary accessories far more clearly.

Enriched content and inspiring media.

Product images and descriptions were enriched, while application videos and blog content now inspire users’ creativity.

Fast shopping and commission-free affiliate infrastructure.

Mobile optimization and performance improvements deliver a lightning-fast shopping experience, while the integrated affiliate infrastructure lets the brand build comprehensive partnership structures without paying any commission, directly boosting sales.