Difficulty finding the right products.
Although Atölye Smile appeals to hobbyists and decoration enthusiasts with its wide range of products, users struggled to find the products they were looking for.
Limited visual and content support.
Insufficient visuals and supporting content slowed down users’ purchasing decisions.
Weak digital presence.
Without a strong online structure, the brand struggled to reach a wider audience and grow sales.
Advanced category and filtering structure.
The new website enhanced the user experience with an advanced category and filtering structure, making products easy to find.
Clear presentations and inspiring content.
Clear product presentations and inspiring content helped guide users confidently through their purchasing decisions.
Mobile-friendly, SEO-focused infrastructure.
Thanks to its mobile compatibility and SEO-focused infrastructure, Atölye Smile gained a powerful digital presence to reach a wider audience and increase sales.