Experience not reflected in the digital world.

Arbak Consulting wanted to effectively reflect its 30+ years of experience and broad service portfolio online, but its digital presence didn’t fully convey them.

Unclear service areas and lack of guidance.

Clients could not easily see in which areas — such as taxation, auditing, financial reporting, or payroll — they could receive support, and the website lacked clear guidance to help them find the right solution.

Limited reach without visibility efforts.

Without dedicated visibility efforts, Arbak Consulting remained limited in reaching its target audience online.

Clearly categorized service areas.

In the new web infrastructure, Arbak Consulting’s service areas were clearly categorized, with guiding content created based on visitors’ specific needs.

Professional design and trust-building elements.

A professional design language and trust-building elements — team introductions, values, and certifications — strengthened the corporate identity.

Easier applications and greater visibility.

Redesigned contact forms and CTA points made it easier for potential clients to apply, while SEO and digital marketing integrations increased visibility, helping the firm reach more clients and enhance its brand reputation.