Complex portfolio without a clear hierarchy.

Aquacool needed to present its wide range of water-based paints and varnishes to both professionals and end-users in a clear, easy-to-navigate hierarchy by surface and application type.

Lack of trust signals and multilingual reach.

The company required accessible technical documents and quality certificates to build trust, along with a multilingual platform to expand into new markets.

No clear channel for dealership applications.

There was no streamlined channel for dealership applications, and the core sustainability promise of being entirely water-based was not consistently highlighted.

Restructured catalog for fast discovery.

The product catalog was restructured by series (Trend M.A.C., metallics, varnishes, additives) and surface categories, enabling fast discovery and accurate product matching, with clarified color and version options such as RAL tones.

Accessible documents and multilingual architecture.

Technical sheets and quality certificates became easily accessible, while a multilingual content architecture supported export goals and a streamlined flow with visible CTAs simplified the dealership application process.

Consistent sustainability messaging.

The “100% water-based” value proposition and sustainability message were consistently emphasized across corporate pages, giving Aquacool a reliable, growth-ready digital presence where customers quickly reach the right product and partners easily find the right contact.